Case Study

Using ALEX to Make Benefits More Engaging


The Medtronic corporate benefits team was searching for a benefits communication solution to help with three key objectives: 1) Eliminating insurance-speak from communication efforts and generating employee interest, 2) Reducing the need to travel to individual facilities and shut down the production line for enrollment meetings, and 3) Creating a better way to share benefits information with the spouses, partners, and families of Medtronic employees.

“There is no way we could reach all those people during open enrollment if we did it in person.”

Amy Johnson
Principal Benefits Analyst, Medtronic

How ALEX Helped

Medtronic employees fell in love with ALEX right away. In fact, analytics data shows that people were coming to it in droves. ALEX had 23,000 unique users, a number representing more than 90% of Medtronic employees.

Also, thanks to ALEX, the Medtronic benefits team was able to keep factory production lines open instead of closing them down to hold open enrollment meetings, reduce its need to travel, and meet its goal of successfully reaching spouses, partners, and families of employees.

“ALEX’s use of everyday language and humor kept people engaged. He spoke without all the insurance jargon while offering details for people who wanted to see the nuances of their plans.”

Amy Johnson
Principal Benefits Analyst, Medtronic

“Hats off to Medtronic for providing employees with a simple, easy-to-use tool.”

Employee, Medtronic

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