In terms of benefits communication, American Eagle Outfitters (AEO) certainly has its hands full. Its three-person, Pittsburgh-based benefits team is in charge of reaching 4,225 full-time retail associates in 1,066 stores across the United States—and that’s in addition to full-time employees working in corporate offices and distribution centers.
Using ALEX allows AEO to present a consistent benefits message to employees at the store level—a message the associates took to immediately. Data collected from AEO’s version of ALEX shows that 99% of surveyed visitors found the medical insurance module to be “Extremely,” “Very,” or “Somewhat” helpful, and open-ended comments from employees included rave reviews.
“As a person enrolling in benefits for the first time, it was extremely helpful to have such an awesome tool to guide me through the process. Thanks, AEO and ALEX!”
Employee, American Eagle Outfitters